United We Shave

With the rise of the trendy hipster beard, the men’s shaving market has had a tough time of it lately. So Schick Quattro razors asked us to help.

Using social listening tools, we identified that despite the pro-beard hype, there was a small but passionate #nobeard movement in the U.S that was calling out to be heard.

Combining this insight with our consumer’s desire for a no nonsense, quality razor they could trust, we developed the United We Shave campaign to stir up some debate and give this hardline minority a voice.