As part of an interactive shopper and online campaign, we created a wealth of content for the new Dove Bodywash. Our approach was grounded in 'Kitchen Science', putting a real woman in control of the test and the results.
It enabled audiences to test their favourite brand against Dove by simply scanning a barcode. With only two days to produce over 40 unique assets, we used VideoBoards to plan every element before we ever got to the studio. The planning paid off. We wrapped one hour early and delivered every asset ahead of time. More importantly, we tranformed what could have been dreary and inauthentic into genuinely engaging content.