Dove wanted to let Real Women know that trading up to Dove Beauty Bar is more than just replacing your soap, it is a beauty treatment you can use every day at home.
Evidently partnered with Ogilvy to produce a TVC which offered Real Women a mystery beauty treatment which gave them beautiful, glowing skin. The treatment? To their surprise, it was simply Dove Beauty Bar and water.
Bespoke versions of the TVC were produced for local markets across the Middle East and Asia.