In a previous Dove Deodorant TVC (a.k.a 'the one with the chicken'), we brought to life the concept of 'chicken skin'; the phrase Thai women use to describe rough, bumpy underarm skin.
Sadly, the chicken refused to star in our sequel. So instead we chose a different approach and showed how Dove Whitening Deodorant not only cares for delicate, damaged underarms, but also helps women feel confident about their skin.
With typical Thai humour, we featured a few Dove deo converts ready to show off their underarms to the people they knew. And a few they really didn't.