Dove Body Wash was looking to create a demo video that showcased their sensorial superiority (rich, creamy product and thick, rich lather).
But for Dove, that isn’t exactly new news. We needed to create a demo that was fun and engaging, without the support of a new product claim or innovation.
To do this we looked at tying the demo to a real moment in time, something unexpected - like Chinese New Year.
We created a surprising and entertaining film with a twist. It highlights just how thick and creamy the lather of Dove Body Wash is and also celebrates the year of the monkey.
Local teams were given the film assets and the campaign was activated in February 2016 to a very positive reception.