Honesty Box

Suave asked Evidently to help them celebrate their new claim: "Fragrances preferred over Bath and Body Works". So Evidently took to the streets of Chicago with an honesty box, to find out how Suave performed in a real-life blind test.

Women loved Suave's fragrances and, when asked to pay what they thought the product was worth, were amazed at how many bottles of Suave their dollars bought.