Because Dove NutriumMoisture Body Wash is enriched with beauty essence, it nourishes even the driest parts of your body.
Dove wanted to encourage Japanese women to experience smoother, softer skin for themselves. But how do you convince a notoriously cynical audience to sample a product for which they feel little affinity?
First, we captured their interest with a childhood game, a Paku Paku, or Fortune Teller - a simple mechanic which helps them pick which part of their body most needs a little attention from Dove.
In tandem with the online film, we developed a mysterious print ad whereby women are challenged to fold an origami fortune teller and use it to crack the code. If they solve the mystery, they solve the problem of dry skin.