For My Child

Lifebuoy asked Evidently to help them fulfil their social mission "to ensure that every child reaches the age of 5".

Our task was to partner with Lowe and showcase parents' reactions to Lifebuoy's "Gondappa" film. "Gondappa" dramatically illustrated the appalling fact that 5 million children die from infections each year - many of which can be prevented with simple hand-washing.

The resulting film organically generated a quarter of a million views.