Swap Box

The Dove Body Wash Team invited Evidently to help elevate their 7-day test for a key market: Mexico.

Our team, which included a Mexican-born Film Director, identified a simple insight: Mexican audiences love game mechanics, with even national service picked via lottery. So why not apply a similar idea in choosing the body parts for testing new Dove Body Wash? We filmed on location in Mexico City with our final content delivered as TVC and Digital content.