UKTI stands for UK Trade & Investment. It is a government department tasked with bringing new trade and investment from companies into the UK and encouraging foreign multinationals to set up businesses here. Our challenge was to tell a story that rose above these claims and statistics and set the UK apart from other destinations.
More people choose to invest in the UK than anywhere else in Europe. This truth needed to be told simply and effectively, so that it was comprehensible to investors around the world. The final cut also needed to be translated into Arabic, Chinese and Spanish versions.
We crafted a testimonial-style film featuring business leaders and business owners who had set up businesses in different parts of the UK. The result is a factual, credible film that showcases some of the fantastic businesses who have invested in the UK.