Monthly Archive for June, 2010

Evidently’s latest creative launches: Smober Up

Today marks the YouTube premiere of Evidently’s latest project -- Smober Up -- work of which we’re crazy proud.

I’ll describe it quickly to you here, but I encourage you to click the link just above to see it in its natural surrounds…

First off, some context.

One in 5 Canadians smoke. Two-thirds of them report that they’re desperate to quit. And once they’ve decided to quit, most will fail (repeatedly) before they succeed.

Smober Up is a 10-part docu-reality series that chronicles the real life experiences of eight Canadians as they try to quit smoking. Continue reading ‘Evidently’s latest creative launches: Smober Up’

So You Need A Typeface

I will begin by offering a pretext for the content of this post by publicly stating, “I currently have an odd obsession with infographics.” That said, this one while entertaining can actually be useful at times. Choosing an appropriate font for a project can often be a challenge, but since encountering this little gem, I have had a basis for rationalizing my decisions.

So You Need A Typeface” was featured on Inspiration Lab, a blog by Julie Katrine Andersen, a Danish graphic designer. It was a brilliant project created by one of her students, 22 year old Julian Hansen. May it serve you as it has me during moments of indecision.

The rise and rise of YouTube

It all started in April 2005 when a 19-second video clip was uploaded to an unknown website. A year later, that same website had over 100 million daily hits. That website is YouTube, an internet giant and household name across the globe. Continue reading ‘The rise and rise of YouTube’

The next thing in clipboards?

The other weekend I was watching the undefinably glamourous Monaco Formula 1 GP, which is considered the blue ribbon event within the sports calendar. As well as having a keen interest in the sport, it a good chance to play celebrity spotter – Michael Douglas, Gerrard Butler and even J-Lo had hot-footed it over from nearby Cannes to spectate. But the thing that caught my eye was that BBC’s Jake Humphrey, the show’s presenter, was clutching an iPad for most of the show. Like a super-charged upgrade to the humble clipboard. Continue reading ‘The next thing in clipboards?’