Pizza Hut is advertising this week for a social media correspondent. The “twintern” will be responsible for chronicling (in 140 words or less, of course) what’s going on at Pizza Hut HQ in Dallas, as well as monitoring other social media for mentions of the company, in a defensive capacity. Continue reading ‘Twintern wanted’
Monthly Archive for April, 2009
I love this ad, and not just because it turns a usually dull and terribly uncreative category of advertising (cars) on its head. No, I love it because it made me laugh, and that doesn’t happen much these days, what with the global economic meltdown. Continue reading ‘Nissan, You Gem’
What is the web?
Well, apart from the servers, the wires, the wireless, the billion-dollar businesses, the software, it is fundamentally….an interface. It is the connecting tissue between millions of human and non-human users exchanging information. Continue reading ‘You are here.’
Last week, I had one of those rare days when media cycles, station construction and the stars all align to make an advertisement-free travel experience. Initially, it was easy to enjoy the break, but as I waited impatiently on the platform, I became increasingly aware of my own discomfort.
So there I was at induction, standing in an intensely lit hallway, staring at the unsure faces that surrounded me. There was an evident divide amongst them… the button up collared shirts on one side, and a fanatic array of hair colours, tattoos, cultures and evident sexualities on the other. So it was pretty obvious from the start who was here for media and who for the science.
First the book, then the t-shirts and finally the film… Continue reading ‘The Wild Things are coming!’
YouTube is an ex-video site.
It has ceased to be. Bereft of life it rests in peace. It has shuffled off its mortal coil and joined the choir invisible.
At least that’s what Benjamin Wayne, CEO of Fliqz, has said on his blog at Business Insider. His reasons are based on simple economic arithmetic. It’s estimated that YouTube will bring in $240 million of revenue from advertising money in 2009. It’s going to have an operating cost $711 million. The shortfall will be $470 million and parent company Google simply aren’t going to stand for it.
Continue reading ‘YouTube RIP?’
Ignoring the uproar generated by the G20 summit, the thousands of protesters and the police’s questionable use of force, the British public did indeed show their support for one political figure – Michelle Obama. Continue reading ‘Barack who? It’s all about Michelle Obama…’
Having had the great pleasure of working with Simon Clift to craft & design yesterday’s presentation at the Ad Age Digital Conference, we’re massively excited about the response he’s been getting!
Brands as an agent for social and behavioural change, digital driving unprecedented dialogue, and a new world of communications transparency were just some of the highlights…
Check out some of the chatter being generated on Twitter, on Tumblr, and the write up on Ad Age.
Comments welcome!
As you all know, in fashion one day you’re in, and the next day you’re out.
“Are you mad?”
This was the response from my friend after I picked out a nude cocktail dress for her to wear to our alumni party on Saturday.
After the party…she said “thank you.” She was the most stunning girl in the room.
That’s partly because this season, the creative season, nude has replaced black as the classic, must-have colour. Not content with the New Black epithet…it seems nude has also becomes the New White; Continue reading ‘Yuan’s In – Yuan’s Out’
Visit msnbc.com for Breaking News, World News, and News about the Economy
As governments preoccupy themselves with big picture bailouts and we all adjust to a rollback in everyday luxuries (not to mention some necessities…) is it possible that brands will find new roles picking up the infrastructural slack? Continue reading ‘Would a brand build you a hospital?’
Oh yes, check this out. UNKLE’s latest music video for the track “Heaven” directed by Spike Jonze and Ty Evans…
I love UNKLE and I love their music videos but this one is particularly great, especially if you like skateboarding and/or explosions. The track had originally featured in the closing credits of the acclaimed skateboarding film ”Fully Flared” featuring the Lakai skateboard team back in 2007. Continue reading ‘Skateboarding+UNKLE+Explosions=Heaven’
Ok, I don’t Twitter. I admit it. I know everyone in our industry who claims to be “down” with the “new media” swears sideways that this little social networking / micro-blogging tool is to die for. Must have. But I’ve been hesitant. Continue reading ‘Tasty tweets’
So today my boyfriend sends me a message that reads: “F*&k babes, more HR meetings today. Good chance I could have to spend 3/4 days a week in the Irish office from now on. Helping to spread staff resources and save costs.” Not sure how him commuting back and forth from London to Dublin every week would save anything, but, being the trusting person that I am, for a moment there, thoughts of despair sunk me back into my chair. Only for me to scroll down and ingest him admitting that it was actually a poor attempt at an April Fool’s joke. Continue reading ‘Who’s Fool?’
